The original edition of Dungeons and Dragons launched in 1974, primarily marketed to gamers who were adults of working age, who were already involved in the hobby gaming scene. Of course, they had no idea how far the idea of codified roleplaying games rules would go in the future. The brown box was priced at $10, which seems pretty modest for today. However, using an
inflation calculator, we can see that $10 in 1974 is actually about $55 or more in 2022 dollars. That seems in line with what a tabletop war game enthusiast would pay for something today. The minimum wage in 1974 was $2/hour. Five hours of mopping the five and dime and you could send mail to friendly cokehead insurance salesmen to have your own fantasy adventures!